Image: Nintendo/Sanrio
Another popular high-profile title is set to leave the Netflix games library soon. Hello Kitty and Friends: Happiness Parade With the final day of play confirmed in mid-March, users began seeing takedown notifications.
While Netflix is ​​expanding its gaming library with major titles grand theft auto And Squid Game: ExposedWe’re also seeing the reality of licensing deals: Games don’t last forever.
It has now been confirmed On Netflix’s own game page Hello Kitty and Friends: Happiness Parade will leave the service running March 17, 2026, with information confirmed for the final day of play 16 March.
Eviction notice on Hello Kitty & Friends: Happiness Parade – Image: Netflix
Developed by Dabdoo Games and published by Wicked Games, the rhythm-action title first arrived on Netflix Games in November 2022. It was a colorful, high-energy entry into the catalog that allowed players to lead a parade alongside Sanrio favorites like Hello Kitty, My Melody, and Pompompurin while avoiding traps set by Kuromi. On Android, the game has over 1 million installs.
Why is the game going?
As is standard with third-party titles on Netflix (and similar to how movies and TV shows work on the service), games are signed for a fixed period of time. When that licensing window expires, the game must either be renewed or removed from the platform.
In this case, it appears that the partnership between Netflix and Rogue Games has worked out for this specific title. This is not a new phenomenon; We’ve actually seen a steady stream of games leaving Netflix over the past few years and fewer new releases due to changes in its strategy, and by our count, Netflix has removed over 50 titles so far. 2026 removals included Tomb Raider: Reloaded And game Dev Tycoon.
Image Credit: Netflix
Where else can you play it?
The good news is that the game is not disappearing from existence completely. Hello Kitty and Friends: Happiness Parade Available on the Nintendo Switch, and following its separation from Netflix, we may eventually see the mobile version transition to a standard paid or free-to-play release on the iOS App Store and Google Play Store, though Wicked Games has yet to confirm a mobile re-release date. One thing to note is that if it were released separately, your save would almost certainly not be over.
Are you sad to see Hello Kitty gone from the Netflix games roster? Let us know in the comments below.