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2026 is just around the corner, and while we’ve already covered our most-awaited upcoming movies, what are the movies that audiences are most excited for? Does he know about any of this? These questions have been answered thanks to new data made available By Greenlight Analytics (fka The Quorum) what’s on netflix,
For those unfamiliar, Greenlight Analytics provides film tracking, research, and actionable insights to distributors and production companies of all sizes. So far, their research has focused primarily on theatrical releases from big studios, but they are increasingly moving toward streaming.
They’ve now provided us with their first wave of data covering streaming releases exclusively for Netflix, with their usual focus on theatrical releases from traditional distributors. We gave them several high-profile films confirmed or expected to be released in 2026 to gauge awareness, interest, and even theatrical intent.
But before considering the films the panel is most looking forward to, some quick clarifications. As Brandon Katz, director of insights and content strategy at Greenlight Analytics, says, streaming success is fundamentally different from traditionally released, box-office-focused films. Katz explains, “Streaming films require significantly less marketing runway than theatrical films.” “Early looks are typically unveiled six to twelve months prior to release…Streaming film promotional campaigns begin only three to six months prior to release.”
Based on the methodology and guidance provided for this data set, which tracks all moviegoers, not just repeat moviegoers, here’s what each metric shows:
- awareness: This measures whether viewers know a title exists. High awareness is typical for larger franchises (e.g. narnia), but often less so for original streaming titles, where only limited news articles are released and nothing else.
- Interest: It measures the willingness to watch a film after the person taking the survey is given basic information. This includes things like the synopsis, available cast, behind-the-scenes talent, and any assets that exist (like trailers, images, etc.).
- Dramatic Intent: It tracks the specific percentage of people who say they would plan to see a movie in theaters if it were available there. This metric helps gauge whether a movie feels “cinematic” enough to increase box office traffic compared to simply being watched at home – really interesting for Netflix as they have an aversion to full theatrical releases.
- willingness to pay: This is a broad monetization metric. It counts respondents who are willing to spend money in any form To view the content. This includes purchasing a theatrical ticket, paying for a VOD (Video on Demand) rental/purchase, or signing up for a subscription service specifically to watch that title.
Here are 13 movies we asked about:
- top – action thriller from director Baltasar Kormákur, starring Taron Egerton and Charlize Theron
- Animal Ben Affleck directs this action crime drama with a star cast including Gillian Anderson, Kerry Washington and Affleck.
Image Credit: Netflix
- enola holmes 3 – The long-awaited third entry in the trilogy of films starring Millie Bobby Brown
- good sex – Lena Dunham’s upcoming rom-com starring Natalie Portman and Mark Ruffalo.
- Heartbeat: Forever – serving as a bookend to a Netflix YA LGBTQ+ series that has run for three seasons.
- there are floods here – action heist thriller starring Robert Pattinson and Denzel Washington
- Narnia: The Wizard’s Nephew -The long-awaited Narnia adaptation is in the works at Netflix, which is scheduled to arrive in late 2026.
- office romance – This rom-com starring Jennifer Lopez and Brett Goldstein is being directed by Ol Parker.
- Peaky Blinders: The Immortal Man – Set to debut in March 2026, this follow-up to the main series, set to air on BBC and Netflix, sees the return of Cillian Murphy.
- People we meet on holidays This romantic comedy, to be released in January, is based on the best-selling novel.
- Ray Gunn – Animated sci-fi feature film from Brad Bird and will be released in late 2026.
- adventures of cliff booth David Fincher is directing this follow-up to Quentin Tarantino’s Once Upon a Time in Hollywood.
- incision This action thriller, to be released in January, stars Matt Damon and Ben Affleck.
So, what has the most awareness and what has the most interest? Here’s the full chart, sorted by interest from highest to lowest.
| Movies | awareness | Interest | dramatic intent | willingness to pay |
|---|---|---|---|---|
| there are floods here | 25% | 52% | 38% | 52% |
| Narnia: The Wizard’s Nephew | 38% | 47% | 37% | 51% |
| Peaky Blinders: The Immortal Man | 30% | 47% | 36% | 49% |
| Animal | 17% | 43% | 32% | 45% |
| incision | 22% | 42% | 31% | 44% |
| enola holmes 3 | 25% | 42% | 30% | 42% |
| top | 16% | 39% | 28% | 42% |
| Ray Gunn | 13% | 38% | 30% | 43% |
| People we meet on holidays | 21% | 38% | 30% | 43% |
| good sex | 18% | 39% | 30% | 41% |
| office romance | 17% | 35% | 28% | 41% |
| adventures of cliff booth | 15% | 31% | 26% | 40% |
| Heartbeat: Forever | 14% | 23% | 21% | 30% |
While franchise IP leads in raw awareness, generally, concept and star power there are floods here has dominated the metrics so far, and that’s largely due to the fact that it stars Denzel Washington, whose films have dominated the top 10 everywhere they’ve been licensed around the world. “Familiar star-power is still a big contributor to streaming success,” Katz told us, adding that seeing Ryan Reynolds, Jamie Foxx or Jennifer Lopez on a digital poster is more likely to get a click at home.
Narnia: The Wizard’s Nephew, Greta Gerwig’s adaptation, is the most popular title (38% awareness) and boasts a 47% interest score. It is performing particularly well among younger audiences (<35s), where interest increases by 51%. Peaky Blinders: The Immortal Man And enola holmes 3 Add other famous IPs to Netflix’s roster.
adventures of cliff boothPerhaps helped by the fact that Netflix hasn’t even acknowledged it exists, it’s lagging so far according to these metrics, despite garnering the most buzz on blogs and social media for hardcore movie fans.
Image Credit: Netflix
According to their results, office romance The most “gendered” is, with the highest female tilt on the entire slate (+3 points), with 37% interest among women versus 34% among men. good sex, heart arresterAnd enola holmes 3 Are more evenly gendered, albeit with a small female skew.
on the flip side, incision The title is the most male-skewed in terms of interest (+10 points), with 47% men and 37% women. Not surprisingly, other action titles on the list also have a higher number of men: cliff booth, there are floods here, peaky blinders, Ray Gunnand even narnia,
When it comes to age, viewers under 35 score better than viewers over 35 in most categories. Interestingly, O35 audiences perform better for familiar star-driven vehicles such as Animal, there are floods hereAnd incision,
Given the long marketing run-up, it’s not at all easy to directly compare the Netflix release to the theatrical release. For example, looking at a release coming soon Avatar: Fire and AshesAwareness sits at 76, Interest at 56, Theater at 49, and Fees at 59.
The better comparison, we’re told, is to compare it with some of the 2025 movies in the week just before their release:
| Movies | awareness | Interest | dramatic intent | willingness to pay |
|---|---|---|---|---|
| frankenstein | 39% | 45% | 34% | 47% |
| wake up dead man | 29% | 44% | 32% | 46% |
| jay kelly | 20% | 34% | 25% | 38% |
Are you surprised by the results of Netflix’s highly anticipated upcoming 2026 release? Let us know in the comments.